You will be holding a news (press) conference announcing your for-profit’s campaign. This assignment involves two parts:

I’m stuck on a Communications question and need an explanation.

You will be holding a news (press) conference announcing your for-profit’s campaign. This assignment involves two parts:

  1. A written submission
  2. A 2-3 minute video of your initial presentation for the press conference.

For your written submission, answer the following questions:

  1. Where will the press conference be held? (It should involve minimum travel time.)
  2. When will the conference be held (date and time)?
  3. Which media outlets will you invite to the press conference? Be specific in your list, for example: newspapers—The Chicago Tribune or The Sun-Times; radio stations—WIDN and WBBM; or television stations—WBBM-TV, WMAO-TB, WLS-TV, and WTTW (PBS).
  4. Describe what will be in your media kit that you hand out to the various news outlets that attend the press conference.
  5. Put together a brief outline of what you will be saying in your 2-3 minute presentation.
  6. Think about two questions that those in attendance might ask at the end of the conference. Write out the questions and your answers.

For your video presentation:

  1. Briefly introduce yourself.
  2. Give a brief history of the NPO.
  3. Announce the campaign.

Note: For full credit, your presentation must not be shorter than two minutes and not longer than three minutes in length.

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