Write a 1,400-word minimum internal environmental analysis in which you include the following:
Assess the organization’s internal environment. (Adidas)
Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
Perform competitor analysis.
Assess the structure of the organization and the influence this has on its performance.
Determine the organization’s competitive position and the possibilities this provides.
Individual Assignment: Strategic Plan, Part 2: Internal Environmental Analysis
Purpose of Assignment
Part 2 of the Strategic Plan goes further into the internal and external environments of the company chosen in Week 2. Students can reference Part 1 of the assignment for information on the environmental scan, after which they have the opportunity to look at the internal workings of their company and also do some competitor analysis. Students are able to use these concepts to perform real tasks associated with SWOT analysis and developing a foundation for devising a strategy for the company.