Walter Lippmann described the “triangular relationship” to depict the role of mass media in forming the “pictures in our heads.

10.    Walter Lippmann described the “triangular relationship” to depict the role of mass media in forming the “pictures in our heads.” Which one of the following best summarizes his view of mass media impact?

A.  Children are sitting targets for the big three sources of influence—television, tools, and temptation.

B.  As a high involvement medium, television produces a “see–learn–feel–do” sequence.

C.  Most of us experience events, things, people, and places directly, thereby minimizing the effects of mass media.

D.  Responses based on perceptions of the scene of the action have little consequence because they are just that, perceptions.

E.   Responses based on our perceptions of the scene of the action have impact on the original scene of the action.

11.    Which of the following theories suggests that mass media affect what we think about—raising the salience of issues and the positions taken by people in the news?

A.  situational publics                            D.  agenda setting

B.  hypodermic needle                           E.   diffusion theory

C.  opinion formation

12.    Which of the following theories suggests that media provide information from sources that would otherwise not be available through interpersonal networks?

A.  situational publics                            D.  agenda setting

B.  hypodermic needle                           E.   diffusion theory

C.  opinion formation

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