Using the Waters Bottling Company in Module 1 , continue to build the Marketing Plan Sections for the product you have selected/ invented/ created….

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).

Section 2 – Market Research & Targeting (Module 2)

  • Market Research
  • Research Methods & Data Mining
  • Market Research Process
  • Consumer Behavior
  • B2C vs. B2B
  • Consumer Decision Making Process
  • Factors Affecting B2C and B2B consumer behavior
  • Market Segmentation
  • Market Segmentation Concepts
  • Segmentation Process
  • Segmentation Strategies
  • Target Marketing

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