1. explain the main differences between the Traditional Health Care Industry Structure and the Evolving Health Care Industry Structure.
2. Retin-A is a topical ointment originally developed for the treatment of severe cases of acne and related skin disorders. An observed side benefit resulting from the use of this product is its beneficial effect on aging skin. If the manufacturer decided to pursue the aging-skin market, what type of growth strategy would it be pursuing?
3. What is Environmental Scanning? What are the five main categories of Environmental Factors that influence health care marketing?