TOWS Matrix

Topic: TOWS Matrix

Order Description
This assignment is the third component of your course project. Read the TOWS Matrix Scoring Guide to learn how you will be graded on this assignment. Review the Balanced Scorecard Analysis and Strategic Plan course project description to see how this assignment fits into your course project.

For this assignment, you will complete a TOWS matrix and portfolio analysis, and use any other appropriate analysis tools, to determine alternative strategies for your health care organization’s future success. Include the following elements:

Incorporate the use of new methodologies from the knowledge-economy management approach that might be appropriate for this organization.
Correlate recent research findings regarding strategy management into your approach.
Synthesize operational and financial components in your strategic planning process.
Incorporate your findings from your current environment analysis.
Preface your newly revised strategic plan with the core assumptions regarding environmental opportunities and threats, organizational strengths and weaknesses, and organizational behavior dynamics that are foundational to the strategy.
Determine the organizational structure that best facilitates the strategy—functional, divisional, or matrix.
Include a brief description of the proposed strategy that reflects the choices made regarding:
Product domain.
Market domain.
Level of investment in the respective product and market domains.
Positioning approach for achieving competitive advantage.
Maneuvers that will be used to implement the positioning approach.
Distinctive competencies or assets that will be relied on to gain and sustain competitive advantage.
Submit your TOWS Matrix, with the revised components of your course project, as an attachment to this assignment.

Folder icon Portfolio Prompt: You may choose to save this learning activity to your ePortfolio.

Length of paper: 3–5 double-spaced, typed pages.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Resources: Use evidence from the literature to support your recommendations.
Number of resources: You are required to use a minimum of 10 peer-reviewed research resources throughout your compiled course project.

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