Submit a short paper using the template provided in which you conduct a target market analysis. This analysis should focus on the new product, Healthy Choice Vegan Pet Chow, its a universal pet food for both cats and dogs. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need.
Guidelines for Submission: Using the template provided, your target market analysis must be 1 to 2 pages in length (plus a cover page and references) and must be written in APA format (6th edition). Use double spacing, 12-point Times New Roman font, and one-inch margins.
Name of the Natural Pet Food Store is: Healthy Choice Vegan Pet Chow, its a universal pet food for both cats and dogs, You can pick any target market.