The Case for Incentivising Health Using Behavioral Economics comes from Australia, but the challenges of combating chronic disease there are similar to (if not worse than) the challenges present in the United States. Read the case carefully and consider the list of behavioral economic cues listed in the executive summary (page 7 of 32). Which of these do you consider to be most impactful in terms of changing healthcare behaviors of the patient? Which of them would you most readily respond to as a patient? Which are most likely to be adopted by providers and insurance companies?