Quantitatively assessing Starbucks company’s physical resources

Starbucks

(Half Page) Quantitatively/qualitatively assess the company’s physical resources including building and property assets (owned or leased), its business locations, geographic access to product markets, geographic access to supply markets, and/or plants and equipment.

(Half Page) Organizational Resources: Qualitatively assess the company’s culture, reputation, brand identity, trademarks, copyrights, patents, trade secrets, other intellectual property, etc.

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