One of an apparel merchandiser’s and product manager’s primary responsibilities is keeping current with all aspects of their marketplace. This requires constant reading of trade publications, business journals, and fashion publications. In order to fully appreciate this part of a merchandiser’s/product managers job, you will act as a newly hired member of the merchandising staff of an apparel company, or private brand developing staff of a national retailer.
You may select the type of apparel that your company produces, i.e. women’s dresses, women’s sportswear, men’s tailored clothing, men’s accessories, etc. One of your responsibilities is to submit periodic reports about information found in electronic articles that would be of interest to your Vice President of Merchandising/Private Brands
This report should be typewritten in a business report format, include a copy of the article, and should explain the significance of this information to your company and two courses of action that you suggest should be taken in response to the information in the article. It should be at least one and one half pages in length.