Marketing plan based on the following:
Walmart should venture into the coffee business. Walmart already sells organic products, and that would also enable it to serve its customers with the tastiest organic coffee. For coffee, Walmart will emulate the business model of Starbucks. Starbucks has ruled the coffeehouse industry for years, and Walmart should also try it to challenge Starbucks. To succeed in the coffee business, Walmart will have to run on the platform of organic products in order for this product to be successful. Walmart will have to work with suppliers that are genuine, consistent and only supply organic coffee. This is a feasible idea because Walmart will only need to develop coffee stores and get reliable suppliers. Further, this is an unusual idea because Walmart is not in the coffee business right now.