I’m studying for my Marketing class and need an explanation.
Foreign Market Commonalities
Various factors or forces impact a company’s decision to go into a foreign market and affect the outcome of that decision. If a country or market has several factors in common with the original market, or with the other markets selected when choosing several markets, it will be easier to enter that market.
- If a U.S. software company that primarily creates and sells educational software wants to expand into two foreign markets, what factor commonalities (as found in your Learning Activities) should the company be looking for when deciding on the two countries?
- Provide two country suggestions and explain your reasoning.