Why do you think IKEA’s expansion into Europe went so well? Why did the company subsequently stumble in North America? What Lessons did IKEA learn from this experience? How is the company now applying these lessons?How would you characterize Ikeas strategy prior to its mishaps in North America? How would you characterize its strategy today?What is IKEAS strategy toward its suppliers? How important is this strategy today?What is the source of IKEAS success today? Can you see any weaknesses in the company? What might it do to correct these?