I am in the process of creating a company analysis on Lockheed Martin. I am struggling making an outline that I can use implement that covers…

I am in the process of creating a company analysis on Lockheed Martin. I am struggling making an outline that I can use implement that covers everything. I am posting my current outline below. Can you make changes to what I currently have and add anything additional that I could be missing.

**I DO NOT WANT YOU TO WRITE MY PAPER I AM ONLY ASKING FOR AN UPDATED BASE OUTLINE FOR ME TO START WITH. I HAVE ALREADY MADE MY BASE OUTLINE BUT AM LOOKING FOR MORE IDEAS AND ANYTHING THAT I MIGHT HAVE MISSED.

A.   Intro/History

1)    Company Overview/Summary

2)    Company History:

· Why/How was Lockheed started and Founded?

· Brief Founders Profile

· Major Turning Points

· Inspirational Events that have occurred

3)    Comments on Vision/Mission/Values

4)    Major Industry Characteristics

5)    Major Industry Competitors

B.   Financial Ratios

1)    Liquidity: measures company’s ability to pay off debt,

2)    Solvency

3)    Profitability

4)    Efficiency

5)    Coverage

6)    Market Prospect: Determines what investors may receive from their investments and to predict the trend of a stock

· Dividend Yield

· P/E Ratio

· Earnings Per Share

· Dividend Payout

C.   Models

1)    Porter’s 5 Forces: Analysis of Competitive Environment

· Competitive Rivalry Among Existing Competitors

o  Number of competitors

o  Diversity of Competitors

o  Industry concentration

o  Industry growth

o  Quality differences

o  Brand loyalty

o  Barriers to exit

o  Switching costs

· Threat of Substitution

o  Number of substitute products available

o  Buyer propensity to substitute

o  Relative price performance of substitute

o  Perceived level of product differentiation

o  Switching costs

· Threat of New Entry

o  Barriers to entry

o  Economies of scale

o  Brand loyalty

o  Capital requirements

o  Cumulative experience

o  Government policies

o  Access to distribution channels

o  Switching costs

· Bargaining Power of Buyers

o  Number of customers

o  Size of each customer order

o  Differences between competitors

o  Price sensitivity

o  Buyers ability to substitute

o  Buyers information availability

o  Switching costs

· Bargaining Power of Suppliers

o  Number and size of suppliers

o  Uniqueness of each supplier’s product

o  Focal company’s ability to substitute

2)    Hall’s Competitiveness

3)    Value Chain

4)    McKinsey’s 7 S’s

D.   SWOT Analysis

1)    Internal Analysis

2)    External Analysis

E.   Current Company Strategy

1)    How does it address the SWOT analysis?

F.    Environmental Scan

1)    Emerging Threats?

2)    New Opportunities?

3)    What changes could be beneficial to the current strategy? Why?

G.   Expansion

1)    Would you expand? Where?

2)    Diversify? Where?

H.   Summary/Recommendation

1)    Summary

2)    Recommendation

3)    Invest? Divest? Harvest?

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