- This assignment is an individual assignment.
- All students are encouraged to use their own word.
- Student must apply Harvard Referencing Style within their reports.
- A mark of zero will be given for any submission that includes copying from other resource without referencing it
- Only WORD DOCUMENT
- No. of Words 2000-2500
Read the passage carefully and answer the questions:
McDonald’s is a well-known fast-food brand in the UK. It operates at over 3000 locations and has seen growth over the past 10 year (McDonald’s Annual Report, 2014). However, recently, McDonald’s across the globe and in the UK highlighted a consistent decline in sales. Millington (2014) states that McDonald’s has reported a drop in sales by 4% in the UK, which highlight that the firm is not on the same growth path as it used to be. Similar article was published by Bold (2015) where the author highlighted that the growth pattern of McDonald’s has stopped and the firm, for the first time in 45 years, is re-structuring due to a rapid decline in sales. This is critical for a firm that operates at a global scale, a 4% drop is effectively billions of dollars that the firm is unable to convert. Neilan (2014) states that from an earnings point of view the overall decline is GBP 3.8billion which is a significant number.
Q1. How you can solve the problem? Use the critical thinking steps
Q2. Develop a mind-map for McDonald to solve the problem