I need an explanation for this Marketing question to help me study.
1. one page critical analysis
2. Critical Analysis Rubrics
Critical Analysis Rubrics
Criteria |
Ratings |
Pts |
This criterion is linked to a Learning OutcomeBody – Concise and focused on key take-a-ways
|
20.0 to >18.0 pts
Full Marks
|
18.0 to >15.0 pts
Good-Competent
|
15.0 to >14.0 pts
Moderate-Acceptable (but improvements possible)
|
14.0 to >0 pts
Weak, Poor or Missing
|
|
20.0 pts
|
This criterion is linked to a Learning OutcomeIntroduction- Concise, precise and action oriented
|
10.0 to >8.0 pts
Excellent, Strong
|
8.0 to >7.0 pts
Good-Competent
|
7.0 to >5.0 pts
Moderate-Acceptable (but improvements possible)
|
5.0 to >0 pts
Weak, Poor or Missing
|
|
10.0 pts
|
This criterion is linked to a Learning OutcomeOrganization and style
|
10.0 to >8.0 pts
Excellent, Strong
|
8.0 to >7.0 pts
Good-Competent
|
7.0 to >5.0 pts
Moderate-Acceptable (but improvements possible)
|
5.0 to >0 pts
Weak, Poor or Missing
|
|
10.0 pts
|
This criterion is linked to a Learning OutcomeContent-Identification of the key insight and application
|
20.0 to >18.0 pts
Excellent, Strong
|
18.0 to >15.0 pts
Good-Competent
|
15.0 to >14.0 pts
Moderate-Acceptable (but improvements possible)
|
14.0 to >0 pts
Weak, Poor or Missing
|
|
20.0 pts
|
This criterion is linked to a Learning OutcomeAppropriate use of THREE MARKETING concepts
|
20.0 to >18.0 pts
Excellent, Strong
|
18.0 to >15.0 pts
Good-Competent
|
15.0 to >14.0 pts
Moderate-Acceptable (but improvements possible)
|
14.0 to >0 pts
Weak, Poor or Missing
|
|
20.0 pts
|
This criterion is linked to a Learning OutcomeAppropriate use/citation of AT LEAST THREE ADDITIONAL EXTERNAL SOURCES
|
20.0 to >18.0 pts
Excellent, Strong
|
18.0 to >15.0 pts
Good-Competent
|
15.0 to >14.0 pts
Moderate-Acceptable (but improvements possible)
|
14.0 to >0 pts
Weak, Poor or Missing
|
|
20.0 pts
|
Total Points: 100.0
|