critical analysis

I need an explanation for this Marketing question to help me study.

1. one page critical analysis

2. Critical Analysis Rubrics

Critical Analysis Rubrics

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeBody – Concise and focused on key take-a-ways

20.0 to >18.0 pts

Full Marks

18.0 to >15.0 pts

Good-Competent

15.0 to >14.0 pts

Moderate-Acceptable (but improvements possible)

14.0 to >0 pts

Weak, Poor or Missing

20.0 pts

This criterion is linked to a Learning OutcomeIntroduction- Concise, precise and action oriented

10.0 to >8.0 pts

Excellent, Strong

8.0 to >7.0 pts

Good-Competent

7.0 to >5.0 pts

Moderate-Acceptable (but improvements possible)

5.0 to >0 pts

Weak, Poor or Missing

10.0 pts

This criterion is linked to a Learning OutcomeOrganization and style

10.0 to >8.0 pts

Excellent, Strong

8.0 to >7.0 pts

Good-Competent

7.0 to >5.0 pts

Moderate-Acceptable (but improvements possible)

5.0 to >0 pts

Weak, Poor or Missing

10.0 pts

This criterion is linked to a Learning OutcomeContent-Identification of the key insight and application

20.0 to >18.0 pts

Excellent, Strong

18.0 to >15.0 pts

Good-Competent

15.0 to >14.0 pts

Moderate-Acceptable (but improvements possible)

14.0 to >0 pts

Weak, Poor or Missing

20.0 pts

This criterion is linked to a Learning OutcomeAppropriate use of THREE MARKETING concepts

20.0 to >18.0 pts

Excellent, Strong

18.0 to >15.0 pts

Good-Competent

15.0 to >14.0 pts

Moderate-Acceptable (but improvements possible)

14.0 to >0 pts

Weak, Poor or Missing

20.0 pts

This criterion is linked to a Learning OutcomeAppropriate use/citation of AT LEAST THREE ADDITIONAL EXTERNAL SOURCES

20.0 to >18.0 pts

Excellent, Strong

18.0 to >15.0 pts

Good-Competent

15.0 to >14.0 pts

Moderate-Acceptable (but improvements possible)

14.0 to >0 pts

Weak, Poor or Missing

20.0 pts

Total Points: 100.0

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