Costco Wholesale in 2017:Mission, Business Model,and Strategy

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Assignment 1

Case2 (page 238): Costco Wholesale in 2017:Mission, Business Model,and Strategy

Part 1 –

1.What is Costco’s business model?

2.What core values or business principles did Jim Sinegal stress at Costco?

Max: 1 page double-spaced, 12-point font size, 1-inch margin

Part 2 –

3.Prepare a complete five-forces analysis of competition in the North American wholesale club industry.

•Use the information in Figures 3.3, 3.4,3.5, 3.6,and3.7 (and the related discussions in Chapter 3).

•Remember to include a conclusion for each of the five forces and for the collective strength of the five competitive forces.

Page Limit:max 2 pages (double-spaced, 12-pointfontsize, 1-inchmargin)

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