Review the following non-grant writing major fundraising streams: Traditional Giving (i.e.: Major Gifts), Peer-to-Peer Fundraising Special Events (i.e.: Walkathon); and Corporate Development (i.e.: Sponsorship). Using the Week 1 SWOT Analysis APA template attached form, conduct a SWOT Analysis of each activity. Be sure to include implications and effects of both COVID-19 pandemic and the racial divide (pros and cons) of each.
- Cite at least one source per stream and provide an example from your Fund Development Plan Organization of each activity.
- Use the attached Week 1 SWOT Analysis APA template.
- Include a cover sheet, narrative following the SWOT only IF/AS needed to elaborate, in-text citations where appropriate and reference page.
- This assignment is worth 5% of your total grade
Resources for Assessment:
This activity is matched to the following Learning Outcomes: Students will examine critical fund development issues facing today’s nonprofits. Review and evaluate an agency’s existing fund development program elements with their fellow classmates. Discuss past elements and their success of an agency’s overall fund development plan. Create a return on investment model for future elements of a development plan for longevity and relevance of the programs to an agency’s mission. Prepare and submit various special events, direct mail/online and leadership giving elements for class review and evaluation. The student will review historical funding sources and determine future interest areas and niche development opportunities to support a nonprofit agency.
Prepare written work using the appropriate APA style.The USMS Endowment Fund is the endowment fund established in 1998 by United States Masters Swimming that builds
and maintains an endowment, the earnings of which are used for philanthropic purposes for the general benefit of Masters
Swimmers and Masters Swimming. It serves as a funder, catalyst, neutral conveyor and repository for information with
respect to Masters Swimming needs, issues and institutions.
The USMS Endowment Fund shares the common promise that the intentions of our donors will forever be translated into
meaningful, charitable purposes. In view of the fact that there is no other charitable or philanthropic national institution
addressing the matters of concern to Masters Swimmers, the USMS Endowment Fund is the right thing at the right time
to address this need.
The USMS Endowment Fund serves Masters Swimming in many ways. Donor advised funds may benefit a broad range
of programs involving Masters Swimming or Masters Swimmers, at the discretion of the donor.
The USMS Endowment Fund may benefit projects in many areas, with emphasis being in the following areas:
• Medical and Health Research focused on the benefits resulting from swimming fitness programs for adults.
• Development Assistance for new Masters Swim Teams and Local Masters Swim Committees.
• Outreach to other adult fitness organizations to help in the coordination of programs and facilities.
• Education–to improve leadership, address contemporary swimming and adult fitness issues and help Masters
swimming programs with special needs.
1. Priority is given to programs and projects which expect to have a positive effect on USMS and its goals and
2. Grants are made to nonprofit organizations exempt from federal taxation under Section 501(c)(3) of the Internal
3. Grants are generally given one time only for specific purposes and will not typically be awarded to provide
annual operating expenses or support.
4. Grants are made with the understanding the USMS Endowment Fund has no obligation or commitment to
provide any additional support to the grantee.
5. The USMS Endowment Fund operates without discrimination as to age, race, religion, sex, disability or national
origin in the consideration of grant requests, and will award grants only to seekers which do not unlawfully
discriminate as to age, race, religion, sex, disability or national origin.