case study

I’m studying for my Business class and don’t understand how to answer this. Can you help me study?

https://www.youtube.com/watch?v=HZyVZi3e2J8 This is the Youtube video

1. Describe the value chain (input-transformation-output) model at Cameron Hughes?
2. How does Cameron Hughes positions its firm (and differentiate itself from other wine merchants)?
3. How does Cameron Hughes adds value in the wine industry? Could other winemakers do the same thing? Why / Why not?