Capital Budgeting , Beta on P&G company

I’m studying for my Management class and don’t understand how to answer this. Can you help me study?

Part 1: Search for the beta of your company P&G from Yahoo Finance or any other websites. In addition, find the beta of 3 different companies within the same industry as your company P&G. Explain what beta means and how it can be used for managerial and/or investment decision. Why do you think the beta of your company (P&G) and those of the 3 companies you found are different from each other? Provide as much information as you can and be specific.

Part 2: Capital Budgeting

To avoid damaging its market value, each company must use the correct discount rate to evaluate its projects. Review and discuss the following:

• Compare and contrast the internal rate of return approach to the net present value approach. Which is better? Support your answer with well-reasoned arguments and examples.

• Is the ultimate goal of most companies–maximizing the wealth of the owners for whom the firm is being operated–ethical? Why or why not?

• Why might ethical companies benefit from a lower cost of capital than less ethical companies?

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