bizarre licensing ltd( BLL) is an authorized manufacturer ofproducts based on famous Japanese anime characters The Seattle based company producescollectibles, toys and other novelty items in its factor outside Kaohsiung, Taiwan. The majority of sales are made to small retailers in the United Statesand Latin America.<?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” />
Interest in BLL products has grown thanks to some timelyproduct placements on popular televisions shows. Shelly Coopers, the company’s CEO, justreceived a call from Mega-Mart about carrying the BLL product line for theupcoming holiday season. The call wentvery well until the Mega-Mark executive asked ab out BLLs supply chaintechnology platform and order fulfillment system. Shelly had little idea what the person wastalking about and provided a somewhat ambiguous response.
The truth of the matter is the BLL has no formal SCIS. The company is small and everything has beenmanaged manually. From forecasting and inventory control to order fulfillmentand customer invoicing, everything has been done by hand on preprinted formswith this information later entered into excel spreadsheets
The mega-marts executive sense the lack of technologicalsophistication and closed the call by saying: “We really want to carry yourproduct this year but we do have specific standards for digital transfers oforders, point of sale data and invoices. If you can’t effectively interact with our supply chain informationsystem, then we won’t be able to do business with Bazinga.
Q: Assuming Bazingawants the business, what questions about IT and current operations should topmanagement ask?