700 word entry on caterpillar company

I’m working on a Marketing exercise and need support.

Create a 700-800 word entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:

  • Assess whether Caterpillar Inc. is using the appropriate measures to verify its strategic effectiveness.
  • Summarize Caterpillar Inc.’s organizational structure.
  • Determine whether Caterpillar Inc.’s organizational structure is considered a traditional organizational structure or a Holacracy.
  • Detail why it is important for Caterpillar Inc. leadership to study and understand the company’s internal and external environments.
  • Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments

APA Style References/citation

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