200 words for each question.
1) “Designing Market-Drive Organizations” Please respond to the following:
a) From the e-Activity, describe the organization or industry you researched. Then, suggest the best approach for its marketing organization design, keeping in mind the need to be flexible in order to meet the challenges of today’s competitive and changing market.
b) Predict the future impact of the Internet on marketing processes and organization. Provide examples or illustrations to support your prediction.
2) “Procter & Gamble Co.” Please respond to the following:
a) Determine how Lafley’s leadership has shaped Procter & Gamble’s marketing strategy in the past and determine if it is something that can still be used in the future.
b) Assess the strengths and weaknesses in Lafley’s organizational strategy and make two suggestions that would improve the strategy.
3) “Strategic Marketing Implementation and Control” Please respond to the following:
- a)From the e-Activity, determine two performance criteria for use by a company of your choice to monitor strategic marketing performance.
b)Take a position whether it is still important to perform a marketing
audit on a business unit whose performance has been historically good. Determine the pros and cons in utilizing dashboards.
4) “Microsoft’s Strategy Adaptation in China” Please respond to the following:
- a)Hypothesize as to why Microsoft utilizes its current marketing strategy in China. Support your hypothesis with examples or evidence.
b) Propose a strategy that Microsoft could use in protecting its intellectual property rights. Then, indicate how successful your proposal could be in protecting its intellectual property
5) “Strategic Marketing Practice” Please respond to the following:
a) Determine the one strategic marketing practice mandatory for every business and organization in the world that you would implement. Explain your rationale.
Select the one strategic marking practice that you would ban from every business and organization in the world. Explain your rationale.