1. WHAT STAKEHOLDER GROUPS WOULD BE INVOLVED? 2. WHAT DEMOGRAPHIC CHARACTERISTICS WOULD YOU EXPECT TO FIND IN EACH GROUP?

1. WHAT STAKEHOLDER GROUPS WOULD BE INVOLVED?

2. WHAT DEMOGRAPHIC CHARACTERISTICS WOULD YOU EXPECT TO FIND IN EACH GROUP?

3. WHAT CHANNELS OF COMMUNICATION WILL YOU SUGGEST TO CONVEY YOUR MESSAGE TO EACH STAKEHOLDER GROUP?

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University Hospital, located in a city of about 1.2 million people, is

the largest private hospital in the United States with more than 2,000

beds and just over 50,000patients annually. The hospital employs 6,000

persons and has a medical staff of more than 1,300 and an annual budget

of more than $750 million.

Like all hospitals University Hospital has faced tough financial

challenges in the era of managed health care. As the hospital prepares

to celebrate its centennial year celebration beginning in 18 months, it

is looking at public relations strategies that will continue to position

the hospital as the leader in hospital care in the city.

As the public relations director for University Hospital, you have been

asked to assess the potential impact of contemporary demographic trends

in the United States and to recommend appropriate action in relation to

the upcoming centennial year celebration.

Running head: PUBLIC RELATIONS STRATEGIES Public Relation StrategiesNameInstitution 1 PUBLIC RELATIONS STATEGIES 2 Public Relations StrategiesOver the next eighteen months, the University…

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